Er is nog ruim een week te gaan, en dan wordt in Amstelveen het zesde Data & Analytics Congres gehouden – op 2 november. Verrassende (inter)nationale topsprekers presenteren hun visie en tips uit de praktijk. Leden van het Data & Insights Network hebben korting op de toegangsprijs! Inschrijven kan nog, maar doe het snel!
Topics die tijdens het event aan bod komen zijn onder andere advanced analytics, algoritmen, AI, dashboarding, marketing mix modelling en social media analytics
Programma
9.30 – 10.10 Keynote
Mainstage [UK] – Frank Buckler: CAUSAL AI: a new philosophy & technology to create better ROI from data
10.20 – 10.55 Round 1
Mainstage [NL] – Centraal Beheer: Data & Insights als cruciaal onderdeel van de strategie van Centraal Beheer
Stage 1 [UK] – FrieslandCampina: Marketing Mix Modelling as part of a new data-driven business model
Stage 2 [UK] – Syntho: The Power of AI-Generated Synthetic Data to unlock privacy-sensitive data
11.30 – 12.05 Round 2
Mainstage [UK] – ANWB: Experimentation in the universe beyond the world of conversion rate optimization
Stage 2 [UK] – Databricks: Large Language Models in the Enterprise Market
Stage 3 [UK] – Bilendi: The Art of Engaging with Your Respondents
12.15 – 12.50 Round 3
Mainstage [UK] – Annalect: Mastering Marketing Mix Modelling: Incorporating brand KPI’s and longterm effectiveness
Stage 1 [UK] – Survalyzer: AI powered key driver analysis
Stage 2 [UK] – Colourtext Ltd: Using Quant Semiotics to predict future innovation trends
13.50 – 14.30 Round 4
Mainstage [UK] – bol.com: How to build bulletproof data teams
Stage 1 [UK] – Philips: State of Art Marketing Mix Modelling to drive Sell-out
14.40 – 15.15 Round 5
Mainstage [UK] – Meta: The short and long-term impact of advertising
Stage 1 [UK] – Junbi.ai: Google x Junbi.ai. A New opportunity in Advertising Analytics: Predicting Attention in the Digital Age
Stage 2 [NL] – VKA: Data, Privacy & Ethiek: hoe neem je (fundamentele) waarden mee in data analytics?
15.45 – 16.20 Round 6
Mainstage [NL] – Get Responsive: De Toekomst van Self-Service BI: Advanced Data Analysis van OpenAI
Stage 1 [UK] – ESOMAR: Who benefits from disruption? A look at global positioning of data analytics in the insights landscape
Stage 2 [NL] – Big Data Company: AI-Gedreven Locatiestrategie: de synergie tussen online en offline
16.30 – 17.05 Keynote
Mainstage [UK] – Google Cloud: GenAI & The Data Foundation Needed to Maximise its value
Bestel nu je ticket en sluit je aan bij 250 enthousiaste, data-specialisten, online marketeers, e-commerce-specialisten en -managers, business translators en -managers, digital data-managers, managers van data- en optimalisatie-teams en Product owners. Het event is tevens geschikt voor Engelstaligen!