Data & Insights Network is delighted to invite you to the second Education Day, which will take place on April 17, 2025, in Amsterdam. This inspiring afternoon will focus on data analytics and its pivotal role in shaping successful marketing strategies. Given the number of international attendees, the Education Day will be conducted in English.
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This Education Day is designed for a select group of 35 to 40 professionals, primarily educators and those interested in education. Participants are affiliated with both the Data & Insights Network (D&IN) and the Netherlands Marketing Association (NIMA). This group is unique due to their dual roles: they not only contribute to educational efforts at various institutes but are also actively involved in applying data analysis and marketing research in professional contexts.
Program Schedule
13:30 | Welcome I Gino Kirsten I Data & Insights Network
14:00 – 14:45 | AI and Market Research: Unlocking the Future of Insights I Demian van Gils I Markteffect
In this talk, Demian will explore how AI has revolutionized market research at Markteffect and The Relevance Group. He will highlight three key ways AI is transforming the field. First, by streamlining internal processes, reducing human error and saving valuable time. Second, by enhancing existing services to uncover deeper insights from traditional data. And third, by unlocking entirely new data-driven products for clients. Through real-world examples, Demian will share key lessons, practical takeaways, and important considerations to help you navigate the evolving landscape of AI-powered market research.
14:45 – 15:00 | Coffee & Tea Break
15:00 – 15:45 | Agentic AI I Revolutionising Market Research I Vincent Hoogsteder Mozaik
Agentic AI is set to transform market research, automating insights, optimizing workflows, and enabling deeper, real-time decision-making. Vincent Hoogsteder, founder of app intelligence firm Distimo and AI developer Mozaik, will explore the mechanics of agentic AI, its disruptive impact, and real-world applications including Deep Research. Learnings from Wolters Kluwer and the Dutch government will showcase how organizations are leveraging this technology today.
‘Attendees will understand what agentic AI is and how it differs from traditional AI models. They’ll learn how AI agents can automate research processes, analyze vast datasets, and generate actionable insights faster than ever before.’
15:45 – 16:30 | Panel Discussion with speakers
16:30 | Networking drinks
Register now! Seats are limited, so make sure to sign up soon as spots are filling quickly.