Op het Marketing Information Event van 18 en 19 maart a.s., georganiseerd door het Data & Insights Network, is een van de sprekers Jaspar Roos (foto onder), CEO van Limpid & Co. Hij praat je bij over ‘The Dark Side of Data & AI: Why Your Analytics Team Has Trust Issues’. Hij deelt een onderzoek naar het gedrag en de angsten van mensen die te maken krijgen met AI. Hij schreef voor Daily Data Bytes alvast een introductie.
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Ever wondered why your most brilliant data scientist still manually checks Excel formulas but trusts their phone to navigate through Amsterdam’s bike chaos? Or why we’ll let AI predict tomorrow’s weather but panic when it suggests we might be bad at predictions ourselves?
Welcome to the Netherlands’ greatest data paradox: a nation famous for both brutal honesty and polite resistance to change. In this mind-bending closing keynote, professional troublemaker and innovation provocateur Jaspar Roos unveils exclusive research into the hidden behaviors and unspoken fears of people facing their AI future. 
Through a delicious mix of data-driven insights and uncomfortable truths, we’ll explore:
* Why your best analysts might be secretly using ChatGPT while warning others about its dangers
* How Dutch directness surprisingly fails when it comes to admitting our AI anxieties
* What the coffee culture of Amsterdam can teach us about our irrational data beliefs
Based on groundbreaking research that dares to ask the questions nobody wants to answer, discover why the biggest barrier to AI adoption isn’t the technology – it’s the stories we tell ourselves about who we are and what we’re supposed to be good at.
Warning: This talk contains explicit references to data democratization, algorithmic anxiety, and professional identities in crisis. Side effects may include sudden realizations about your own AI biases, uncontrollable urges to challenge your team’s data practices, and a strange desire to let algorithms make more of your decisions.
Join us for this festival of uncomfortable insights into why the most data-savvy professionals sometimes behave like digital luddites, and why that might not be as bad as you think. Because in a world where everyone claims to be data-driven, maybe it’s time to admit we’re all still wonderfully, messily human.
This isn’t another talk about AI adoption – it’s a mirror held up to our collective digital insecurities, and you might not like what you see. But that’s exactly why you need to look.
Geïnteresseerd in wat Jaspar Roos vertelt op MIE’25, meld je dan nu aan. Alle informatie staat op MIE.nl.