Emotional responses are playing an increasingly vital role in brand strategy and research. Emotions are not only powerful drivers of consumer behaviour but are also remembered more vividly than neutral experiences. But how can we accurately measure them?
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DVJ Insights is pleased to invite you to an exclusive webinar in collaboration with the University of Groningen, where they will delve into the most effective ways to measure emotions. This session will bring together academic expertise and practical business insights, offering actionable strategies for integrating emotional measurement into research.
Webinar Program:
- Professor Dr. Bob Fennis (University of Groningen) – Scientific perspectives on measuring emotions
- Lucas Hulsebos (CEO, DVJ Insights) – Iintegrating emotional metrics into large-scale quantitative research
- Q&A session – The opportunity to ask questions and join the conversation
Date: Tuesday, May 20
Time: 2:00–3:00 PM (CEST)
DVJ Insights is Kennispartner van Daily Data Bytes