Explore the latest insights in AI, marketing, and data analytics with an exciting lineup of webinars. These sessions are designed to help you turn data into actionable value, whether by enhancing your ad strategies, leveraging AI for qualitative research or navigating the ethical challenges of emerging technology.
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Discover how data-driven decision-making can create real impact. Learn practical techniques, gain fresh perspectives, and follow as many sessions as possible to maximize your insights. Don’t miss out—join us and take your data analytics skills to the next level!
1. Learn from an AI analysis of 5000 Ads with YouTube | ENG
3 februari 11:00 tm 11:45
In today’s digital marketing world, capturing and retaining audience attention is crucial. This session analyzes over 5000 ads using advanced AI to explore how attention and brain processing impact branding, the dynamics of digital video ads, and the growing importance of connected TV. Attendees will walk away with practical insights to optimize ad strategies and tackle marketing challenges in an ever-evolving landscape.
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2. Online Tech vs Trust: The Power and Perils of A | ENG
3 februari 16:00 tm 16:45
Uncover the impact of AI and emerging technology on marketing in our session, ‘Tech vs Trust: The Power and Perils of AI’. Explore how brands are leveraging emerging tech for growth while navigating significant legal, privacy and risk that may impact consumer trust.
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3. ChatGPT inzetten voor Data-analyse en Waardecreatie | NED
5 februari 11:00 tm 11:45
Veel mensen realiseren het zich niet, maar ChatGPT kan marketeers heel goed ondersteunen met data-analyse. Edwin Vlems zal laten zien hoe Custom GPT’s je (analyse)werk een stuk makkelijker kunnen maken.
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4. How to leverage GenAI for increasing the strategic relevance of qual | ENG
6 februari 16:00 tm 16:45
Generative AI will augment the strategic importance and the added value of qualitative research in both marketing and NPD. The lecture will analyse three aspects of genAI in qual: First, what will be replaced by genAI, second, what are completely new ways of providing qual insights, and third, what will still be up to the human brain. The presentation will be based on a real use case of improving the loyalty of health insurance customers via qualitative insights.
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5. Letterlijk in gesprek met je persona’s door inzet van Open AI en het BSR-lifestyle segmentatiemodel | NED
10 februari 11:00 tm 11:45
Herken je deze situatie? Je hebt persona’s geformuleerd, verrijkte data en een manual voor je communicatie, maar vraagt je af: waarom niet direct met je persona’s in gesprek gaan? MarketResponse ontwikkelde de BSR-Bot, een combinatie van kennis en een Large Language Model/Open AI-omgeving. Deze snel ontwikkelende technologie biedt veel toepassingen. In deze sessie leer je hoe je echt in gesprek kunt gaan met persona’s.
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6. Engaging Diverse Voices: AI-Driven Strategies for Inclusive Survey Participation | ENG
10 februari 16:00 tm 16:45
Learn how to effectively engage non-native Dutch citizens and individuals from various ethnic backgrounds in survey research. This presentation covers AI-powered methods for creating discussion guides, moderating surveys, and analyzing responses. Using the Bilendi Discuss platform and BARI.
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7. The North Star of Data Strategy: Driving Real Results | ENG
12 februari 10:00 tm 10:45
Discover how a North Star Metric can revolutionize your data strategy and drive
tangible results. Learn how Dechra Pharmaceuticals, guided by MultiMinds, aligned IT and marketing to create a unified, data-driven approach that enhances customer engagement. Explore how effective data governance and a solid customer data architecture laid the foundation for their transformation into a more marketing-driven organization.
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8. Who is better for Text Analysis? ChatGPT vs Trained AI Model | ENG
12 februari 11:00 tm 11:45
Have you ever wondered how exactly ChatGPT understands and categorizes open feedback? Dive into the world of generative AI by comparing the capabilities of ChatGPT and trainable AI models in categorizing text analysis based on real responses.
- Lean how to measure the quality of categorizing open responses.
- Learn about the limitations of ChatGPT for categorizing open responses.
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9. AI-driven Analytics = a Game Changer | ENG
12 februari 16:00 tm 16:45
When it comes to innovation, people are the driving force behind ideation. The path from investment to ideation to implementation to value creation isn’t always a straight line. There are countless variables and obstacles to navigate, but data is a powerful asset that digital leaders can use to connect the dots with the right analysis and insights. FMCG Industry constantly focuses on driving innovation to keep offering consumers new products as per their evolving needs and preferences. FMCG customers have to keep tab on this innovation process to innovate products ahead of the competition to stay relevant in the marketplace and deliver to their growth ambitions. We aim to share a live case study of a large FMCG customer whose sheer focus on data driven innovation is helping them meet their business objectives.
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Accessibility and Tickets
Are you a member of the Data & Insights Network? Then you can register for free! Not a member yet? Contact Gino at Gino@dinetwork.nl and don’t miss this unique opportunity!