On April 10, 2025 (16.00-18.00), the DVJ Insights’s Brand Growth Event returns, bringing together science and practice to explore the year’s key theme: how Innovation fuels Brand Growth, from product development and new technologies to the mindset and strategies that enable brands to stay relevant and future-ready.
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Hosted by Lucas Hulsebos, CEO at DVJ Insights, the event will cover:
- Industry insights from Ard Bossema, Director Marketing & Strategy EMEA & Americas at Asahi, the company behind brands like Grolsch, Peroni and Asahi, sharing real-world innovation cases from beyond beer to sustainable brewing.
- Academic perspective from Professor Yvonne van Everdingen (Rotterdam School of Management, Erasmus University), a leading expert in new product marketing and immersive technologies like AI, VR and AR.
- The Newest Innovation Approaches from Martin Hellich, Global Head of Innovation at DVJ Insights
- Practitioner’s experience with Ruurd Neurink, ex-Nespresso and ex-Porsche brand and innovation expert with two decades of experience at top-tier luxury and super-premium brands.
Plus, Jori van de Spijker will present the results from DVJ’s 2025 Brand Growth Study, capturing insights from over 2,000 marketing professionals across 10 European countries and the US. This year’s study reveals how innovation is being applied across categories, what holds brands back, and what sets the innovators apart.
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