Celebrating International Market Research Day (IMRD22)

Door Jan Roekens | 19-04-2022

Spearheaded by the Turkish Research Association TUAD and coordinated by ESOMAR, IMRD22 is a community festival in partnership with national, regional, and global associations around the world that promote the use of insights and analytics to help shape a better world at the service of people.

From April 25th to May 6th, join the world’s largest community celebrations of insights and analytics and let yourself be inspired by the impact insights and analytics has on shaping a sustainable world for tomorrow!

This year, national, regional, and global associations around the world will be filling two weeks with inspiring content demonstrating how essential insights and analytics is to the cause of building a sustainable world and how insights and analytics projects around the world are helping us to meet the United Nations’ Sustainable Development Goals.


Last year, the International Market Research Day explored how insights and analytics would help us to navigate the post-COVID19 recovery. This year’s edition is looking to the future, a future that must offer a better quality of life for everyone and ensure a world that can sustain our presence on it. Insights and analytics superheroes are essential to make this world a reality.

More information: International Market Research Day Celebrations (esomar.org)

Auteur: Jan Roekens, Hoofdredacteur

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