Door Jan Roekens | 02-08-2022

ESOMAR announced the selection of Dr. Parves Khan as their new Director General & CEO as of 1 September 2022. Dr. Khan has over 25 years of experience of driving business growth and building teams in the insights industry, and is an award-winning researcher and leader. She brings expertise from both the client and agency sides of the market research sector.

Dr. Parves Khan comes to her new role at ESOMAR with executive level experience from a range of sectors from around the world, including FTSE 100 companies. Her client-side experience includes leading global insights and analytics across INTO Global and Pearson’s portfolio of services, driving education, technology and product innovation in core markets. During her tenure at digital-first insurance company Ageas, she transformed the insight function into an analytical powerhouse. Khan also brings agency-side experience, running her own research consultancy for six years and supporting a wide array of private- and public-sector clients. Most recently, she has been working with Research Strategy Group to scale their operations in the United Kingdom and across Europe.

Women in Data

Dr. Khan was designated as one of the Iconic Women Creating A Better World For All by the Women Economic Forum (WEF) at their 2020 annual conference in Cairo. The award is for upcoming leaders who, through their entrepreneurial spirit and creative actions, bring cultures and countries closer together in exchange. In 2021, she was named one of Women in Data UK’s Twenty in Data and Technology, an honour reserved for leading female data professionals. She was recognised for her exceptional career in bringing traditional market research and data analytics together, as well as her commitment to helping other women carve out leadership roles in traditionally male-dominated fields.


Since 2019, Dr. Khan has been involved as a mentor for the 30% Club UK and Women in Research, two organisations which seek to promote gender diversity surrounding board-level roles and contributions to research. She is a former Member of the Board of the Market Research Society (MRS).

Auteur: Jan Roekens, Hoofdredacteur

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