Europese researchbureaus verwachten hogere omzet

Door Jan Roekens | 09-08-2022

De European Research Foundation (Efamro) heeft de resultaten bekendgemaakt van de Moodindicator die in het tweede kwartaal van dit jaar is uitgevoerd. Het volledige rapport is te downloaden, maar we geven alvast de belangrijkste bevindingen. Over het algemeen is de sector positief over het komende jaar.

The top line results are:

  • Results are from 11 European countries: Cyprus, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Switzerland and the UK.
  • Thinking about the year ahead the majority of organisations from all 11 countries were confident that their research revenues would be higher than the previous year, with responses ranging from 42% in Italy to 71% in the UK. For four of the markets – Cyprus, Greece, Ireland and Norway – none of the businesses anticipate a reduction in their research revenues. Overall all countries produced net positives from business owners on their anticipated research revenue performance.
  • Overall 64% of research organisations across Europe who participated believe research revenues will increase in the next year. Since the fourth quarter of 2019 this proportion has not been higher than 34%.
  • Thinking about the year ahead for the research industry as a whole the expectations of growth were lower, with the majority of participants from most countries expecting either higher growth (Germany, Greece, Norway, Portugal, Spain and the UK) or the same level of growth (Cyprus, Ireland, Italy, the Netherlands). Switzerland was the one country where the majority of participants were expecting lower growth with 44% of businesses. This was reflected in the net positives for national research markets with all except Switzerland being net positive.
  • Overall 49% of research organisations across Europe who participated believe industry revenues will increase in the next year. Since the fourth quarter in 2019 this proportion has not been higher than 18%.
  • Efamro anticipates that the general optimism reported when the data for the Moodindicator was collected will not necessarily carry forward to the next wave of the research.
  • The mood is sobering as a result of the adverse impact of the war in Ukraine, inflation and significant cost of living pressures.

Download the Moodindicator here

Auteur: Jan Roekens, Hoofdredacteur

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