ESOMAR last week announced that Geraldine Proust has been hired as Head of Public Affairs and Professional Standards. In this position, Proust will be responsible for leading global advocacy efforts; managing industry relationships and strategic partnerships; and developing and enforcing global regulatory professional standards for the industry.
Proust comes to ESOMAR from an 11-year tenure with The Federation of European Data and Marketing (FEDMA), which represents the interests of the European data and marketing industry. There, she moved to a management position, eventually serving as both Director of Public Affairs and Director of Legal Affairs. She is a Certified Information Privacy Professional by the International Association of Privacy Professionals (IAPP) and has the ECBC-B Professional DPO certification from the Maastricht University European Center on Privacy and Cybersecurity. Proust holds a master’s degree of EU law from Panthéon-Sorbonne University and a diploma in legal studies from Oxford University.
Previously, this position was held by Kim Smouter, who recently departed the association to head up the European Network Against Racism (ENAR) as their Director.
