ScanmarQED introduced its new President, Marcel van der Kooi. Marcel is a Dutch native with working experience in Europe and the US. He is the former SVP, Planning International at Nielsen and prior to this EVP, Global Business for Pointlogic, a media and marketing software solution company which was acquired by Nielsen in 2016.
He was responsible for a wide range of media planning and marketing effectiveness solutions that were developed for large brand owners, media owners, and agencies both in the US and other parts of the world. In his current role as President, Marcel will be responsible for ScanmarQED’s growth and revenue strategy, leading business owners in the North American and EMEA markets.