Özge Akçizmeci Üstün

YouGov makes senior appointment to Benelux region

Door Jan Roekens | 22-12-2021

International data and analytics firm YouGov has appointed Özge Akçizmeci Üstün as strategic account lead for the three Benelux countries, in a move to increase its presence in the region.

The new role will see Üstün take the strategic lead on client accounts that originate in Belgium, the Netherlands and Luxembourg, which make up the Benelux region. She will initially be focusing on increasing YouGov’s client base and revenue in the fast-moving consumer goods, retail and financial services sectors.

YouGov sees the region as a valuable growth area for its always-on syndicated data products. Currently, Belgium and the Netherlands have both YouGov BrandIndex, its brand tracking and perception tool, and YouGov Profiles, its flagship audience insights and targeting platform.

Üstün, who is currently YouGov Turkey’s general manager, has previously spent six years living and working in Benelux.

Auteur: Jan Roekens, Hoofdredacteur

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