One of the topics at Digital Analytics Congres this year is data centralization and online personalization. These terms are not new, on the contrary, but years ago they were used by everyone and become more like buzzwords.
Recently companies are getting the hang of it and it’s about time. McKinsey wrote an interesting blogpost recently about these topics: A technology blueprint for personalization at scale.
Come and find out how KPN is creating better user experience with personalization and data centralization at Digital Analytics Congres on October 8, 2019. Get your tickets here: https://www.digitalanalyticscongres.nl/tickets