Dani Kamras (Cambri) en Simon Stefansson (INGO)

Discover M(I)E – How insights boost the creative process

Door Jan Roekens | 01-06-2021

Even the most creative brands and agencies are in need of reality checks and insights throughout their innovation process to be able to launch successful products, services and campaigns.

Cambri is a digital testing and insights tool that enables all innovators to combine advanced market research with agile experimentation. Together with the award-winning creative agency INGO Stockholm, Cambri is presenting how the new way of doing insights boosts the creative process. INGO has been awarded as one of the most creative agencies in the world and are for example behind the famous Burger King Moldy Whopper that was the most awarded campaign in the world 2020.

Dani Kamras and Simon Stefansson will show you how this new way of doing insights boosts the creative process!

Sign up for their Road to MIE talk on June 8th at 04:30 PM for free


It’s all about insights.
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Auteur: Jan Roekens, Hoofdredacteur

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