Growth hacking in 2019

Door Jan Roekens | 16-01-2019

If you have read anything related to start-ups or marketing this decade, you will undoubtedly have come across the popular term “Growth Hacking” and wondered what all the fuss was about. MIE has some very interesting and successful growth hackers about how to become a more data-oriented and consumer centric organisation. 

What Is Growth Hacking?

The term was actually coined by a guy named Sean Ellis in 2010, to describe the process by which many Silicon Valley companies rapidly transitioned from budding start-ups to multimillion dollar enterprises using creative and unconventional techniques. These “growth hacks” were highly successful tricks, often employing technical expertise, that traditional marketing professionals would never have come up with, nor have had the necessary skills to implement.

“A growth hacker is a person whose true north is growth.” – Sean Ellis

Growth hackers trace their roots back to programming engineers. But they are much more than that. They are creative marketers, product managers and data analysts as well. They are focused on a singular goal: finding the most effective and efficient way to grow a business. This often involves rapid experimentation across marketing channels, constant attention to product (re)development and an unending focus on building and engaging a company’s user base.

Most importantly, every decision a growth hacker makes is based on data. A growth hacker knows how and what to measure. They use analytics, landing pages and A/B testing to understand their target customers’ habits and behaviour. They test everything, iterating and optimizing until they find the most effective solutions with the most potential for growth. They don’t make assumptions. Instead, they are obsessed with data.

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Growth hacking sessions at MIE ‘19

1. David Arnoux – Co-Founder/Head of Growth at GROWTH TRIBE

Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing!

Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers. In this brief but information-packed power session David will cover the process, mindset and tools that will help you on your journey towards a more consumer centric, experiment- and data-driven organisation. 

2. Chris Out, lead growth hacker at ROCKBOOST

He will explain how you can build world class growth hacking teams in small and big organizations. Discover insider secrets on how to successfully build a high-performing growth hacking team. What really drives successful growth hacks? 

Auteur: Jan Roekens, Hoofdredacteur

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