Kantar has announced the launch of the Global Connected Data Solutions Team within its Profiles division. Directed by Jason Dodge, as the team managing director, these experts will be helping advertisers maximise the value of their existing client (first-party) data.
The new team is tasked with combining this first-party data with additional insights from Kantar’s Profiles network of more than 160 million panelists, as well as with other data platforms such as StatSocial, Dstillery and InfoSum. Kantar says this will deliver highly permissioned first-party data for audience segmentation and media activation.
Caroline Frankum, Global Chief Executive Officer, Kantar’s Profiles division, says: ‘Our mission is to become the indispensable brand partner for companies worldwide. A critical step to fulfilling that promise is to ensure we go above and beyond to help our clients maximise the value of the data they already have. So, besides our robust audience network and advanced antifraud technology, it made sense to create a team of experts focused on making it easier to connect data assets.’