Dynata announced it has acquired 0ptimus Analytics, an artificial intelligence and machine learning data science and technology company whose proprietary platform connects, models and transforms insights into activation at scale in real time.
Since its founding in 2013, 0ptimus has developed connected data approaches leveraging market insights, data science, predictive analytics, and proprietary software platform solutions to identify the people and messages to drive brand growth. By adding 0ptimus’ portfolio of solutions, Dynata aims to make it easier and faster for marketers to connect customer intelligence and consumer insights into custom first-party, people-based audiences for media, marketing and CRM activation at scale.