Ipsos acquires Infotools

Door Redactie Daily Data Bytes | 27-09-2021

Ipsos has agreed to acquire New Zealand-based market research software business Infotools. Founded in 1990, Infotools has offices in the US, UK, Latin America and South Africa, employs 75 people, and recorded sales of around $7m last year.

The company’s cloud-based Harmoni platform is used by researchers to access, analyse and share insights from survey data, bringing together disparate data sources. Clients include Coca-Cola and Samsung.

The companies have been working together since 2010.

The acquisition is the fourth Ipsos has made in 2021, following the purchase of Croatian tech company Fistnet, developer of the Dotmetrics digital audience platform, and audio recognition business Intrasonics. It also acquired a majority stake in Czech Republic out of home measurement company MGE Data earlier in the year.

Bron: www.research-live.com

Auteur: Redactie Daily Data Bytes, Hoofdredacteur Jan Roekens.

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