NielsenIQ has bought omnichannel analytics company Data Impact and e-commerce data business Rakuten Intelligence.
NielsenIQ was formed earlier this year after its spin-off from Nielsen. The acquisitions will expand NielsenIQ’s e-commerce and omnichannel measurement services.
Paris-headquartered Data Impact operates in 40 markets, mainly across Europe and in the US. The company’s technology offers banner and store-level e-commerce insights and will bolster Nielsen’s omnichannel measurement.
Rakuten Intelligence is part of marketing and advertising services company Rakuten Advertising. NielsenIQ’s acquisition of Rakuten Intelligence follows an agreement the businesses made three years ago to combine Rakuten Intelligence’s largest e-commerce purchase panel in the US with NielsenIQ’s retail sales data.