GroupM onderdeel van WPP heeft onlangs het data science bedrijf Sandtable overgenomen. Sandtable is gespecialiseerd in behavioural analytics en advanced simulations.
Uit het persbericht: “Sandtable is pioneering the use of simulations to understand human behaviour, explore future scenarios and support better strategic decision making. A world-leading specialist in Agent Based Modeling (ABM), Sandtable offers cutting-edge analytical capabilities to help clients develop more effective strategies in complex, changing markets. Founded in 2009, Sandtable is headquartered in London and employs highly skilled data scientists, software engineers, behavioural scientists and strategic planners. Sandtable will make GroupM the first media agency group to purposefully invest in ABM.”.
De overname past in WPP’s strategie om de technologie tak te versterken door te investeren en te innoveren in data science.
Source: Persbericht WPP, 5 March 2020