SKIM has appointed three data and analytics experts in Europe and the United States. The new SKIMmers will deepen and expand the company’s advanced analytics know-how. Their experience, according to SKIM, will lead to more reliable, predictive insights to companies navigating an ‘increasingly complex, connected-data environment’.
The first is Jerome Hancock, Senior Director Methodology & Analytics, EU. He has nearly 20 years of marketing analytics experience, leading research teams at agencies including Hall & Partners and Kantar Millward Brown. Based in the United Kingdom, he serves as a leader in SKIM’s European Methodology and Analytics team. He holds an MBA from the Henley Business School.
Nino Hardt is appointed to Senior Director Methodology & Analytics, EU. He has a decade of market research and choice modeling expertise in academia. As professor of marketing at Ohio State University he was responsible for teaching the next generation of research professionals in, and conducting research on, the latest quantitative models and solutions. Based in Germany, Nino also joins SKIM’s European Methodology and Analytics leadership team. He holds a Ph.D. in Quantitative Marketing.
Michael Smith will be VP Methodology & Analytics, US. Smith is an advanced analytics expert with 20+ years of marketing science experience at research agencies, including Hall & Partners. Based in Atlanta, Michael Smith leads SKIM’s US Methodology and Analytics Team. He holds a Masters of Science in statistics from Brigham Young University.